quinta-feira, 27 de outubro de 2011

THE LANGUAGE OF THINGS

SUDJIC, Deyan. The language of things. Londres, Penguin Books, 2009.

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1.Language

"It was a purchase based on a set of seductions and manipulations that was taking place entirely in my head, rather than in physical space" (p. 11)

"To use design as a lure to turn its product into aspirational alternatives to what its competitors are selling. (...) It involves serial seduction" (p. 14)


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